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医疗机构网站、美容整形医院建站方案

一、医院网站需求分析

医院通过在网上建立网站，既可以向外介绍医院的基疗特色和相关服务，宣传医院的科室、专家、树立其良好的医院形象，宣传推广医院开展的新技术、新项目、动态地发布医疗、科研等最新信息、展示技术实力、拓宽服务范围，吸引更多的患者，形拓更大的医疗市场，又可以进行健康教育宣传，回答患者的咨询，大大拉近了医院和患者的距离。从长远的发展角度来看，二期建设可以通过网上，为患者提供检查化验及其医疗信息查询，减少了患者的奔波，为病人提供远程医疗服务以及其它的服务。

二、医院网站访客需求分析

患者通过网站可以了解疾病信息、治疗信息和与医院的联系。医院是否专业、权威、治疗有效果，服务是否周到，这些是患者十分关心的，尤其是重病患者。其次是本院的医生和管理者。它们有借助网站进行交流、发表信息的迫切需求，也有服务社会人群的良好愿望。而管理者希望通过网站深入了解医院，在管理方面医院网站能发挥作用。再次是广大群众，希望了解医院的方方面面，能从医院获得一些防病治病的知识。

三、栏目设计

1.首页设计

顶部：联系信息和医院的省级评级等

栏目：左侧放置公司LOGO，右侧按照栏目设计排列，展开下级栏目。

banner：设计两张banner图，以白色、绿色为主色调，banner底部设计防病治病知识滚动栏，以给患者非常活跃、非常正规的暗示。

2.科室导航

科室导航(一级)：诊断相关科室(二级)、手术科室(二级)、非手术科室(二级)：列表页，详情页。

列表页：可设banner图，设置面包屑导航，引用搜索框，分页功能。

详情页：可设banner图，设置面包屑导航，相关科室标题h1，相关科室描述有利于seo，分页功能，内容推荐。

顶部设置导航栏，以4X2的排版方式，展示医院的科室，数量可以自行调整，医院科室可以直观的展示医院的业务范围，便于患者找到自己相关病因的科室，科室展示可直接调用“科室导航”栏目内容，科室导航修改后便自动生成。

3.医院概况

医院简介：可添医院介绍，加上医院图片。

医院文化：可添医院文化介绍，加上医院文化的展示。

医院资质：可添医院荣誉，医院资质。

联系方式和具体地址。

背景以绿色调背景图为主，可以自己更换，以图片+文字(左右结构)的方式展示医院形象，图片可以改成视频链接，点击后播放。

4.防病治病知识和医保政策

防病治病知识(一级)：防病治病知识(二级)、医保政策(二级)：列表页，详情页。

列表页：可设banner图，设置面包屑导航，引用搜索框，分页功能。

详情页：可设banner图，设置面包屑导航，防病治病知识、医保政策内容标题h1，防病治病知识、医保政策内容描述有利于seo，分页功能，内容推荐。

以4X2的方式，展示防病治病知识的标题内容，防病治病知识直接调用“防病治病知识”栏目内容，不需另外设置。

5.就医指南

就医指南(一级)：科室就医指南(二级)：列表页，详情页。

列表页：可设banner图，设置面包屑导航，引用搜索框，分页功能。

详情页：可设banner图，设置面包屑导航，科室就医指南内容标题，科室就医指南内容描述，分页功能，内容推荐。

以三图轮播的形式，展示医院的流程和规范，图片标题和图片描述，是直接调用“就医指南”栏目内容。

6、医院公告

医院公告(一级)：医院情况和动态(二级)

列表页：可设banner图，设置面包屑导航，引用搜索框，分页功能。

详情页：可设banner图，设置面包屑导航，医院动态内容标题，医院动态内容描述，分页功能，内容推荐。

以滚动窗口连接方式显示出头几条新闻题目，并注明每条新闻发表的日期， 在新闻框的右上角设置'more'的链接。

7.预约挂号

预约挂号(一级)

详情页：可设banner图，设置表单，设置提交button按钮。

使患者能够在线预约某个医师以就诊，进入预约对话框，填写个人信息和病历简介，完毕后点击提交即可。

8.专家名录

列表页：可设banner图，设置面包屑导航，引用搜索框，分页功能。

详情页：可设banner图，设置面包屑导航，医院专家标题，医院专家描述，分页功能，内容推荐。

点击科室即可看到该科的专家照片和名字再点击照片或名字即可看到他的简介，最好可以提供医生出诊时间安排表。(反映医院的就医实力，让患者更放心就医。)

9.护士园地

列表页：可设banner图，设置面包屑导航，引用搜索框，分页功能。

详情页：可设banner图，设置面包屑导航，医院护士标题，医院护士描述，分页功能，内容推荐。

护士园地是介绍该医院护士情况的栏目。

10.网上答疑

列表页：可设banner图，设置面包屑导航，引用搜索框，分页功能。

详情页：可设banner图，设置面包屑导航，可网上留言，提出问题，医院答复等

患者可以在医院的网站上留言，提出问题，医院人员可以离线答复，增强医患之间

的互动性。

11.友情链接

以展示医院和其他相关医院的合作，提升医院网站流量，利于seo的排名

Website of medical institutions, beauty and plastic surgery hospital station scheme

I. Demand analysis of hospital website

Hospital through a website on the Internet, can introduce to the outside hospital base flow characteristics and related services, publicity department of the hospital, experts, set up the good hospital image, promotion of new technologies, new projects and dynamically release the latest information, display technology such as medical, scientific research strength, broaden the scope of services, attract more patients, form its larger medical market, Also can carry out health education propaganda, answer the consultation of patients, greatly shorten the distance between the hospital and the patient. From the perspective of long-term development, the second phase of construction can provide examination and testing and medical information query for patients through the Internet, reducing the rush of patients and providing telemedicine services and other services for patients.

Ii. Demand analysis of hospital website visitors

Patients can access disease information, treatment information and hospital contacts through the website. Whether the hospital is professional, authoritative, effective treatment, service is considerate, these are very concerned about patients, especially seriously ill patients. Then there are the doctors and administrators of the hospital. They have an urgent need to communicate and publish information through websites, as well as a good desire to serve social groups. Administrators hope to have an in-depth understanding of the hospital through the website, and the hospital website can play a role in management. Third is the general public, hope to understand all aspects of the hospital, can get some disease prevention and treatment knowledge from the hospital.

Third, column design

1. Homepage design

Top: Contact information and provincial ratings of hospitals, etc

Columns: Place the company LOGO on the left, arrange the columns according to the design on the right, and expand the lower-level columns.

Banner: two banners are designed, with white and green as the main colors. The scroll bar of disease prevention and treatment knowledge is designed at the bottom of the banner to give patients a very active and formal hint.

2. Department navigation

Department navigation (level 1) : diagnosis related departments (level 2), surgical departments (level 2), non-surgical departments (level 2) : list page, details page.

List page: banner chart, breadcrumb navigation, reference search box, paging function.

Details page: banner chart can be set, breadcrumb navigation can be set, related department title H1, related department description is conducive to SEO, paging function, content recommendation.

Set at the top of the navigation bar, with 4 x2 layout, display hospital department, the number can adjust itself, hospital departments can be intuitive show the scope of business, to facilitate patients to find your department related causes, department display can be directly call "navigation department" column content, navigation department modified automatically generated.

3. Hospital profile

Hospital introduction: you can add hospital introduction and hospital picture.

Hospital culture: the introduction of hospital culture can be added, plus the display of hospital culture.

Hospital qualification: May add hospital honor, hospital qualification.

Contact information and specific address.

The background is mainly green background, which can be changed by itself. The image of the hospital is displayed in the form of picture + text (left and right structure). The picture can be changed into a video link, which can be played after clicking.

4. Knowledge of disease prevention and treatment and medical insurance policy

Disease prevention and treatment knowledge (Level 1) : Disease prevention and treatment knowledge (Level 2), medical insurance policy (Level 2) : list page, details page.

List page: banner chart, breadcrumb navigation, reference search box, paging function.

Details page: banner chart can be set, breadcrumb navigation can be set, disease prevention and treatment knowledge, medical insurance policy content title H1, disease prevention and treatment knowledge, medical insurance policy content description is conducive to SEO, paging function, content recommendation.

In a 4X2 way, the title content of disease prevention and treatment knowledge is displayed. The knowledge of disease prevention and treatment directly calls the content of the column of "Disease prevention and treatment Knowledge" without additional Settings.

5. Medical guidance

Medical guide (Level 1) : Department medical Guide (Level 2) : list page, details page.

List page: banner chart, breadcrumb navigation, reference search box, paging function.

Details page: banner chart can be set, breadcrumb navigation can be set, content title of department medical guide, content description of department medical guide, paging function, content recommendation.

In the form of three-picture rotation, the procedures and specifications of the hospital, picture title and picture description are directly called the contents of the column of "Medical Guidance".

6. Hospital announcements

Hospital Bulletin (Level I) : Hospital Conditions and Developments (Level II)

List page: banner chart, breadcrumb navigation, reference search box, paging function.

Details page: banner chart, breadcrumb navigation, hospital dynamic content title, hospital dynamic content description, paging function, content recommendation.

Display the first few news topics in a scrolling window link, and indicate the date of publication of each news item. Set a link of 'more' in the upper right corner of the news box.

7. Make an appointment

Registered appointment (Level 1)

Details page: can set banner chart, set form, set submit button button.

Patients can make an online appointment with a doctor to see a doctor, enter the appointment dialog box, fill in personal information and medical record brief, and click submit after completion.

8. Directory of experts

List page: banner chart, breadcrumb navigation, reference search box, paging function.

Details page: banner chart, breadcrumb navigation, hospital expert title, hospital expert description, paging function, content recommendation.

Click on the department to see the photo and name of the specialist in the department, and click on the photo or name to see his or her profile, preferably with a schedule of doctor visits. (Reflect the hospital's medical strength, so that patients can be more assured of medical treatment.)

9. The nurses' garden

List page: banner chart, breadcrumb navigation, reference search box, paging function.

Details page: banner chart, breadcrumb navigation, hospital nurse title, hospital nurse description, paging function, content recommendation.

Nurse's garden is a column that introduces nurses in this hospital.

10. Answer questions online

List page: banner chart, breadcrumb navigation, reference search box, paging function.

Details page: banners can be set up, breadcrumb navigation can be set up, online message, ask questions, hospital reply, etc

Patients can leave messages and ask questions on the hospital's website, and hospital staff can respond offline, strengthening the relationship between doctors and patients

Interactivity of.

11. Links

To show the cooperation between the hospital and other related hospitals, improve the hospital website traffic, conducive to SEO ranking