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有关装饰公司网站建设方案

　　××装饰网--电子商务解决方案和服务的先进提供商，在经过对**装饰有限公司的初步了解及与**装饰有限公司市场推广负责人的初步沟通后，针对电子商务如何解决的具体问题与行业人士和了解行业和电子商务的专家进行了探讨。

　　**装饰有限公司在装饰日用品当中具有重要地位，知名度较高，产品以外销为主，出口到世界各国与地区。在国外，特别是欧美日等地，企业信息化程度较高，电子商务普遍采用。企业利用企业电子商务后，可以方便地在线查询产品信息和库存情况、实时地提交订单，以及随时向客户提供支持；并可以清晰地监控企业的业务信息，缩短供应链，提高效率，拓宽营销渠道，从而加强供应链各环节的控制，使企业的业务水平、管理和效率得到显著提高，从而更有效地提升业务，降低库存，加快资金周转，使企业更多受益。

　　电子商务对于日用品行业的集团性企业或中小企业来讲，无论是否已经使用大型的erp系统，或是小型的互联网营销系统（如网的网络产品），能够利用电子商务对企业原有的营销体系进行改革才将是企业在市场竞争中获胜的关键。而对于企业来讲，销售是利润的主要源泉，如何对销售渠道进行更直接、有效、快速的管理和网络销售或传播渠道是目前**装饰有限公司最为需要的。

　　为了更好地在wto中抢得先机，更好地服务客户，增加客户忠诚度，**装饰有限公司必须尽快建立好自己的商务网站，以便在日益激烈的行业竞争中处于有利地位，以最快的速度利用电子商务来更好的开展和保护自己的业务。为此，**装饰有限公司必须找到一家在电子商务方面有实力、了解行业、有最高性价比的公司，该公司有丰富的电子商务成功经验是必不可少的。网是一家多年来在互联网应用系统开发与运营等几大方向向电信、政府、邮政、金融等各行各业客户提供信息系统、信息产品、信息服务方面提供解决方案的开发集成商。网作为sun长期合作伙伴，国家信息产业部、国家经贸委和中国人民银行三部委四个司局联合主办的"电子商务应用平台建设研讨会"的承办者。

　　综上所述，网从本身的专业角度出发，对以装饰日用品为主业的**装饰有限公司的网站建设需求做初步分析及大胆构想，并作此总结，予以说明：

　　1.1网站名称：**装饰有限公司网。

　　1.2网站建设合作宗旨：诚信为本、长期服务。

　　1.3网站分析：**装饰有限公司网站定位于用双语（简体中文、英文）宣传企业形象、①新闻发布系统、②商务反馈系统、③商务论坛系统、④产品展示系统、⑤产品综合搜索引擎、⑥企业电子邮箱、⑦以及整个网站的web后台管理系统。

　　1.4网站的目标：**装饰有限公司网站的目标是成为企业对外宣传的窗口、成为对客户服务的平台、成为同行业网站的样板。

　　1.5信息方面：以宣传企业形象和相关新闻、其他信息为主，加强企业和用户之间的联系，并充分发挥网络在时效性强和信息量大，且互动性好等方面的优势，让客户能够通过网站得到最新的公司情况信息、产品信息、服务质量信息等，从而把握更多的商机。建立交互式的服务管理系统，通过网站实时收集客户信息，从而提供完善的服务，建立良好的沟通环境。

　　1.6产品展示方面：以产品展示系统为载体，以产品搜索引擎为联系，对公司的产品分门别类在网上让客户轻松浏览，并由后台进行产品的添加、修改、删除等管理，建立面向所有的用户的产品网络平台，逐步倡导网上商务行为。

　　1.7网站受众群分析：**装饰有限公司网站的受众群可分为本系统内部用户、客户用户、一般群众用户三类，本着**装饰有限公司网站建立的目的是“既方便广大用户、同时又为客户提供更快、更好、更准确的服务，减轻客户负担，作为**装饰有限公司又一对外服务渠道。”客户用户将被考虑为主要受众。

　　1.8网站风格：**装饰有限公司网站的设计上，从专业的角度出发，为非专业的互联网企业用户考虑，将实现界面友好清晰、操作简单方便为目的，色调以蓝、白色为主色调，以视觉上舒适为使用原则，在此基础上，从严谨合理的布局、美观大方的图片使用以及色彩的搭配上体现是“一个现代、时尚、贴近生活的品牌”的形象和“简约风范、设计领先、极具创意”的定位。

　　1.9功能的定位：**装饰有限公司网站的'功能模块，其中包括新闻发布系统、产品展示系统、商务反馈系统、产品综合搜索引擎、bbs论坛系统。增强网站技术，方便游览者更快更准确查找各类信息，减轻后台维护人员的负担，实现在线发布和更新。

　　二、设计要求及功能实现

　　2.1设计平台：本项目完全基于microsoft的电子商务平台的基础上，操作系统为windows2000版，数据库为sqlserver2000版，开发语言为asp语言。

　　2.2目的性：此网站的建设主要是面向现有客户、潜在客户、普通浏览者。从浏览者的角度出发，无论是客户、业界人士他都希望能通过网站充分了解**装饰有限公司或能从中

　　受益。所以网站的布局、创意是相对显得比较重要，使浏览者更快速、更直接地了解**装饰有限公司、感受**装饰有限公司，从而给浏览者留下一个深刻的印象。

　　2.3专业性：该网站建设需要以最专业的网页设计及后台构筑技术水平来达到宣传和提升**装饰有限公司企业形象的目的，同时，利用专业的后台管理系统来实现产品发布、新闻发布的功能。只有建立一个专业的电子商务网站才能通过网络拓展商业渠道，并大大降低销售成本及提高生产效率。

　　2.4实用性：网站各栏目应全面包括本公司的企业简介、业务范围、产品图片及详细描述、以及销售网络等内容，相当于企业介绍的传统印刷资料，市场销售人员只需一个公司网址便可把产品全面介绍给客户。

　　2.5互动性：网站需要真正实现本公司市场销售人员直接与新老客户进行在线互动交流的目的，通过网站实时收集客户反馈信息，并且可以有效方式为客户提供快速向完善的服务。通过网站还应该可以将公司下属的所有职能单位与遍布全球的销售部门、供应商等联结为一个整体。

　　2.6艺术性：浏览者在阅读本公司网页获取实用信息的同时，可以欣赏到赏心悦目的视觉享受。因此，公司办公环境、厂房、以及产品图片等需要经过艺术处理美化之后，再结合网站整体风格才能放在网页上，从而使网站的每一个角落都处处体现网页设计的艺术水平

Decoration company website construction scheme

Xx decoration net - advanced e-commerce solutions and services provider, after a preliminary understanding of the decoration co., LTD. * * and * * decoration after preliminary communication co., LTD., head of marketing, in view of the electronic commerce how to solve specific problems with the industry and understanding of the industry and electronic commerce are discussed in this paper.

** Decoration Co., Ltd. has an important position in the decoration of daily necessities, high visibility, products mainly for export, export to all countries and regions in the world. In foreign countries, especially in Europe, America and Japan, enterprises have a high degree of informatization and e-commerce is widely used. Enterprises can easily query product information and inventory online, submit orders in real time, and provide support to customers at any time after using enterprise e-commerce. And can clearly monitor the business information of the enterprise, shorten the supply chain, improve efficiency, broaden marketing channels, so as to strengthen the control of each link of the supply chain, so that the business level, management and efficiency of the enterprise has been significantly improved, so as to more effectively improve the business, reduce inventory, speed up capital turnover, so that the enterprise benefits more.

E-commerce for commodities, collective enterprise or small and medium-sized enterprises, regardless of whether they have been using large erp system, or a small Internet marketing system, such as mesh network products, able to take advantage of e-commerce to the original marketing system for the enterprise reform will be the key to enterprises in market competition to win. For enterprises, sales is the main source of profit, how to carry out more direct, effective and fast management of sales channels and network sales or communication channels is currently the most needed ** Decoration Co., LTD.

In order to better grab the first opportunity in wto, better service customers, increase customer loyalty, ** decoration co., Ltd. must establish their own business website as soon as possible, in order to be in a favorable position in the increasingly fierce industry competition, with the fastest speed to use e-commerce to better develop and protect their business. To this end, ** Decoration Co., Ltd. must find a strength in e-commerce, understand the industry, have the highest cost performance of the company, the company has rich experience in e-commerce success is essential. Net is an Internet application system development and operation for many years to the telecommunications, government, postal, financial and other industries to provide information systems, information products, information services to provide solutions to the development of integrator. As a long-term partner of Sun, the website is the organizer of the "E-commerce Application Platform Construction Seminar" jointly hosted by the Ministry of Information Industry, the State Economic and Trade Commission and the People's Bank of China.

To sum up, the network from its own professional point of view, to decorate daily necessities as the main business of ** Decoration Co., LTD. Website construction needs to do a preliminary analysis and bold idea, and make this summary, to explain:

1.1 Website name: ** Decoration Co., LTD.

1.2 Website construction cooperation purpose: integrity-based, long-term service.

Site analysis: 1.3 * * decoration co., LTD. Web site positioning in bilingual (simplified Chinese and English) with propaganda enterprise image, (1) news release system, (2) business feedback system, (3) business BBS system, (4) product display system, (5) product comprehensive search engine, 6 enterprise email, all landowners, and the entire site web background management system.

1.4 Goal of the website: the goal of the website of ** Decoration Co., Ltd. is to become a window for external publicity of enterprises, a platform for customer service, and a model for the same industry website.

1.5 information: to promote the enterprise image and the related news and other information, strengthen the link between enterprises and users, and give full play to the strong network in timely and informative, and good interactive and other advantages, let the customer can through the website to get the latest company information, product information, service quality, etc., to grasp more business opportunities. Establish interactive service management system, through the website real-time collection of customer information, so as to provide perfect service, establish a good communication environment.

1.6 Product display: With the product display system as the carrier and the product search engine as the contact, the company's products are classified into categories on the Internet for customers to browse easily, and products are added, modified, deleted and other management by the background, so as to establish a product network platform for all users and gradually advocate online business behavior.

1.7 Website audience analysis: * * decoration co., LTD. Web site the audience can be divided into the system of internal users, generally the three categories of users, customers, in line with the * * decoration co., LTD. Is the purpose of the site set up "is also being convenient for users, providing customers with faster, better and more accurate service, easing the burden on the customer, as * * decoration co., LTD is a foreign service channel." Customer users will be considered as the primary audience.

1.8 Website Style: ** Decoration Co., LTD. Website design, from a professional point of view, for non-professional Internet enterprise users to consider, will achieve a friendly and clear interface, simple and convenient operation for the purpose of color blue, white color, visual comfort for the principle of use, on this basis, From the rigorous and reasonable layout, beautiful and generous picture use and color collocation reflects is "a modern, fashion, close to life of the brand" image and "simple style, leading design, extremely creative" positioning.

1.9 Function positioning: ** Decoration Co., LTD. 's website' function module, including news release system, product display system, business feedback system, product comprehensive search engine, BBS forum system. Enhance the website technology, convenient visitors to find all kinds of information more quickly and accurately, reduce the burden of background maintenance personnel, to achieve online release and update.

Two, design requirements and function realization

2.1 design platform: this project is completely based on Microsoft's e-commerce platform, operating system is windows2000 version, database is sqlserver2000 version, development language is asp language.

2.2 Purpose: The construction of this website is mainly for existing customers, potential customers and ordinary visitors. From the viewer's point of view, whether customers, industry he hopes to be able to fully understand ** decoration Co., Ltd. through the website or can

Benefit. So the layout of the website, creativity is relatively more important, so that visitors more quickly and directly understand ** Decoration Co., LTD., feel ** decoration Co., LTD., so as to leave a deep impression on visitors.

2.3 Professional: the website construction needs to the most professional web design and background construction technology level to achieve publicity and enhance the corporate image of ** Decoration Co., LTD., at the same time, the use of professional background management system to achieve product release, news release function. Only the establishment of a professional e-commerce website can expand business channels through the network, and greatly reduce sales costs and improve production efficiency.

2.4 Practicability: Each column of the website should fully include the company's enterprise profile, business scope, product pictures and detailed description, as well as sales network and other content, equivalent to the traditional printed materials of enterprise introduction, marketing and sales personnel only need a company website to comprehensively introduce products to customers.

2.5 Interactivity: The website should truly realize the purpose of the company's sales and marketing personnel to directly interact with new and old customers online, collect customer feedback information in real time through the website, and provide customers with fast and perfect services in an effective way. The website should also be able to link all the functional units of the company with sales departments and suppliers all over the world as a whole.

2.6 Art: Visitors can enjoy pleasant visual enjoyment while reading the company's website to obtain practical information. Therefore, the company's office environment, plant, and product pictures need to be processed after the art beautification, and then combined with the overall style of the website to put on the web page, so that every corner of the website reflects the artistic level of web design